This post is the result of a response to a comment my friend John – who is not a member of ALA – wrote on my post from last April, Should We create a National Library Association?, asking whether American Libraries need a public advocacy group, dedicated to raising public awareness of the importance of […]
Is it Still a Great Marketing Video if No One Watches?
February 9, 2012 by Leave a Comment
Last fall I made a series of pretty good library marketing videos, about some of the folks who make the library work. I tried to make them fairly tight – less than a minute and a half long – and anecdotally entertaining. In general, they got a good reaction. But despite posting them on our […]
Ask and you shall receive: “Hey girl. I like the library too.”
December 8, 2011 by Leave a Comment
Two exciting developments this week in the land of Librarians in Pop Culture – I’m really excited about the Library Boing Boing project. With the website redesign deadline looming, I don’t really have time to do much more than sign the petition and follow its development. But the aspects I’m most excited about are: Help […]
Librarians in Pop Culture
November 30, 2011 by 1 Comment
How can Libraries and Librarians get a stronger positive toe hold in Popular American Culture? Unfortunately, even folks who love the library feel that they have to apologize for their love. This was underlined yesterday when I read a blog post on our local patch, in which a young local wrote, “When my mom poked […]
Welcome to the Web Team
September 25, 2011 by Leave a Comment
There have been a lot of changes at work the last two weeks… I’ve been official moved from Reference to the Web Team. This is HUGE. Except that it really isn’t very different, since I was already doing all the work I’ll be doing as part of the web team. And I’ll still be working […]
Finalized demo video: I am Arlington Public Library – Nico
August 1, 2011 by Leave a Comment
We’ve reframed the video for Nico’s specialty, which is teen services: Quick slides: In a World full of Questions…. “Where are the vampire books?” “Do you have CliffsNotes for Othello” “When does the new Rick Riordan book come out?” “Do you have practice SAT tests?” “How do I resize a photo I want to print?” […]
Questions Need Information Professionals
July 20, 2011 by Leave a Comment
2nd draft of the video. It’s been recut in Microsoft Movie Maker, and has a new title and ending. We still need to reshoot the actual footage.
Do We Need a National Library Association Aimed at Advocacy?
April 7, 2011 by 4 Comments
**Note: In light of the recent school shooting in Newtown CT, and the National Riffle Association’s role in conversations about American gun legislation, I feel that it is important to restate that this blog post is ONLY a study of the NRA in that it discusses the effectiveness of their communications strategy. In addition, the […]
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