I’m Presenting at the Library Marketing and Communications Conference in November!

I’m pretty excited to report that Stephanie Petruso (of Anne Arundel County Public Library) and I will be presenting a session on

Building Strong Social Media Communications TeamsPurple box with hashtag #LMCC18 inside

at this year’s Library Marketing and Communications Conference, which takes place November 14-15 in St. Louis.

Our session description is:

As social media becomes a ubiquitous form of communication, libraries can no longer afford to handle their social media channels as “add ons,” and the 24/7 nature of social media means that library staff who do this work are at risk of burning out. Creating strong social media teams, under the oversight of a social media manager, provides the opportunity to build mentor relationships, helps staff share stories about the value of their work, and broadens our marketing and communications reach.

The LMC Conference sorts sessions into Beginner/Intermediate/Advanced categories, and they placed ours in the Advanced category. So if you’re looking for an session on getting your library’s social media presence off the ground, or this is probably not the session to start with (although of course you’re welcome to join us and see what you might learn, regardless of what level your library is at).

But if you’re looking to dig deep into the social media issues surrounding multi-platform coordination and team strategy, as well as share stories of how to advocate for your team, prove your worth with metrics, and not burn out in our world of 24/7 possibilities, this is the session for you.

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