**Note: In light of the recent school shooting in Newtown CT, and the National Riffle Association’s role in conversations about American gun legislation, I feel that it is important to restate that this blog post is ONLY a study of the NRA in that it discusses the effectiveness of their communications strategy. In addition, the […]
“member” vs “customer”
January 20, 2011 by Leave a Comment
I love this idea of making library users into library members: “Sometimes the switch from using “customer” to using something warmer is too ridiculous to swallow. I will never, no matter how many times I am referred to as one, feel like a “guest” at Target. But I think it possible that a customer who […]
reading, thinking, writing 