I’m Presenting at the Library Marketing and Communications Conference in November!

Purple box with hashtag #LMCC18 inside

I’m pretty excited to report that Stephanie Petruso (of Anne Arundel County Public Library) and I will be presenting a session on Building Strong Social Media Communications Teams at this year’s Library Marketing and Communications Conference, which takes place November 14-15 in St. Louis. Our session description is: As social media becomes a ubiquitous form […]

Why Tweets on Your Library Twitter Account Need Context

As libraries, we tweet about so many different things: books, craft programs, website features, author events, maker workshops, and much more. In fact, my library’s twitter account uses the description, “Library, Literary & Local stuff” to warn folks about the breadth of our tweets. But while our followers expect tweets about a wide variety of […]

Internet Librarian 2015 – Sessions Sneak Peek

In 2 weeks I head to the Internet Librarian conference in Monterrey CA, so I’ve been getting my slides ready. This will be my first IL conference and I’m excited to meet West Coast folks who don’t travel East to Computers in Libraries – especial if you want to talk about libraries and social media […]

Computers in Libraries 2015 – Panel Discussion

The annual Computers in Libraries conference starts next Monday in Washington DC, and on Tuesday I’m leading a panel discussion on “Social Media & Community Engagement.” The description is: “A strong online community can help strengthen a library’s in-person community and contribute to community resilience in times of stress. But how do you develop this? […]

Hashtags 101, or the rant I’ve been holding in all year…

CNN’s December 2013 article “Be Gone Selfie! And Take Twerking with You!” set off my pet peeve about hashtag abuse. While the CNN article is about the over-use of certain new words, not hashtags, it reminded me how frustrated I get when hashtags are misunderstood, misused and generally abused. What’s a hashtag? In practical terms, […]

Is Facebook Still Worth the Effort?

My library has been using Facebook since about 2008. But if I was trying to decide today whether to set up a FB page, and specifically whether the ROI would be worth my effort, I’d have a hard time deciding that it is. For a long time I felt strongly that it offered great opportunities […]